Our Story

Infinity Snaps began as a family dream rooted in love, resilience, and a passion for baking. When Alaa and Reem immigrated to the United States with their two children (and later welcomed a third), they were captivated by the vibrant energy of New York City, a place that quickly became home.

Raised in warm, baking-filled households where sharing treats was a way to show love, they carried this tradition with them. When they first immigrated, both Alaa and Reem worked as teachers in New York City, Alaa in a high school and Reem in an elementary school, where their love of baking grew into a joyful ritual. They shared homemade cookies with colleagues, students, and local nonprofits, watching with delight as those simple acts of kindness sparked happiness in others. It was in these moments, when eyes lit up and smiles spread, that the idea for Infinity Snaps was born.

Starting fresh in a new country came with its share of challenges. From stepping off the plane at JFK to navigating the complexities of building a business, nothing was easy. Every step required grit, learning, and patience. Establishing Infinity Snaps became a milestone marked by determination and hard work, but always driven by the belief that snacks could be more than just food. They could be an experience of luxury, care, and connection.

Our connection to New York City is deep and personal. Here, amidst the city’s endless hustle and diversity, we found the perfect canvas for our passion: crafting snacks that honor tradition while embracing innovation. We set out to create more than cookies and bars; we aimed to build treats that combine indulgence with nourishment made with quality, creativity, and genuine care.

At Infinity Snaps, our vision is bold: to become the greatest snacks company in the world. We aspire to set new standards by blending luxury, health, quality, and heartfelt craftsmanship in every bite. Every cookie, every bar, and every flavor tells a story of dedication and love crafted to delight and nurture, no matter where you are.

What makes us different is our commitment to our core values, S.N.A.P.S.: Sophistication, Nourishment, Artistry, Perfection, and Sincerity. From the premium ingredients we choose to the care in our baking and service, we believe snacks can elevate everyday moments into something extraordinary.

Thank you for joining us on this journey. At Infinity Snaps, every bite is a promise of passion, purpose, and a future filled with flavor and joy.

With love,
Alaa & Reem